31 year-old entrepreneur, writer and marketer. Born and based in Bucharest, Romania.
Co-founded The CEO Library in 2017, with long-time friend Bobby Voicu. It’s a website with books recommended and curated by people we look up to, those who are among the best in the world at what they do: entrepreneurs, investors, managers, and the likes. So far, we’ve interviewed over 200 leaders on the topic of books that shaped their journey and reading habits. Our story was featured in a BBC article about how to cultivate a daily reading habit.
Also an advisor to streetwear brand PORC – involved in marketing and communications related aspects since its 2011 creation.
CURRENT FOCUS AREAS:
1. Curating non-fiction books & personal development resources. Writing a weekly newsletter for The CEO Library – +3,000 subscribers from all over the world, with over 50% open rate.
2. How to build meta-habits – those habits that act as boomerang and improve other areas of our lives, such as running, reading or mindfulness, with a focus on using social media in a more efficient way. In the past few months, held a workshop with Andrei Roșca and a few public talks about it.
3. Guiding people with large online communities (musicians, entrepreneurs, athletes, content creators) on how to take care of their mental health, manage public pressure, deal with information overload, reduce stress and anxiety.
4. Long-distance running, especially on mountain trails. For over four years, I’ve been a member of 321sport, largest running community in Bucharest, where I’m supporting people who want to start practicing sports from zero and create a sustainable lifetime habit of running. I’m spending most of my free time running or training for mountain trail races.
Motto: “Develop the habit of letting small bad things happen. If you don’t, you’ll never find the time for the life-changing big things.” (via)
10 years working in music business, first as the owner of a content-focused project, afterwards switched sides to indie artists marketing and management.
2007: Founded Monden.info music blog (currently known as Urban.ro) together with Bobby Voicu, grew it into the most popular music blog in Romania. Built on a policy that prioritized ‘clean’ entertainment: no scandals or gossips, only well researched materials.
November 2008 – May 2011: Sold Monden.info at the end of 2008 – first blog sold in Romania, despite the financial crisis. Stayed in charge, grew and led the project until 2011.
2009 – 2012: started a Master in Music Business at Berklee College of Music and switched sides, to managing and promoting artists – especially independent musicians. Worked with Okapi Music Label (Guess Who, Grasu XXL, Maximilian, Spike), Bucium, and many others.
2012-2017: was a digital marketing contributor for startups, but also manager roles in two digital agencies. Worked with Zonga, Copenhagen-based cybersecurity startup Heimdal Security, and also Fortune 500 companies as a digital manager at Golin – BridgeBerklee College of Music.
This personal blog was founded in 2006.
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Page last updated in: March 2019