31yo entrepreneur, writer and marketer. Born and based in Bucharest, Romania.
Every month we’re helping +45,000 high-performers from 187 countries around the world save time by accessing quality knowledge that accelerates their learning process.
A book read at the right time can be life-changing. However, not all books are right for our current context and needs. And when everyone has access to the same information, we can’t afford to waste time reading mediocre books.
Interviewed over 200 leaders and learned more about the books that shaped their professional journey.
Our story was featured in a BBC article about how to cultivate a daily reading habit.
Specialized in dealing with anxiety caused by social media addiction and handling digital information overwhelm – constantly writing educational content, sending curated resources on the subject to those subscribed to The CEO Library newsletter, organizing workshops, public speaking and working 1:1 with people.
Adviser to Romanian streetwear brand PORC since 2012.
Favorite free time activity: training for long-distance running races on mountain trails. Member of 321sport – largest running community in Bucharest, since 2015 (I was one of the first members and, since then, I’ve been supporting people who want to start practicing sports from zero and create a sustainable lifetime habit of running).
10 years working in the music industry and digital marketing, first as the founder of the most popular Romanian music blog, afterwards switched to content marketing, social media and influencers campaigns. Worked with music & tech startups and indie artists (hip-hop, rock).
– 2007-2011: co-founded Monden.info (currently known as Urban.ro) with Bobby Voicu, a blog with clean entertainment content (well researched, no scandals, gossips or clickbait), and grew it into the most popular music blog in Romania. Sold it to Orlando Nicoară at the end of 2008 – first acquisition of a blog in our country. Remained in charge for 3 more years.
– 2009-2012: digital marketing and management several indie musicians – hip-hop and rock (Guess Who, Grasu XXL, Maximilian, Bucium – just to name a few), helped them grow and nurture online communities from scratch, organize national tours.
– 2008-2017: held several digital marketing roles, as a manager, but also individual contributor, with a focus on content marketing. In chronological order: e-Ok.ro (2008 / first ad-supported streaming platform in Romania) Zonga (2012 / Romanian music streaming service), Upswing (2015 / formerly known as SEO Monitor Agency), Golin (2015 / in charge of The Bridge – digital & social media agency), Heimdal Security (2016 / Copenhagen-based cybersecurity company).
Born and raised in Bucharest, Romania. Graduated from ‘George Coșbuc’ English Bilingual Highschool. Studies in Journalism (2006-2009) and Music Business at Berklee College of Music.
If you want to get in touch with me, you’ll need an email introduction from someone I personally know. Do note that I don’t attend events – except those organized by me or where I’m invited as a speaker.
Motto: “Develop the habit of letting small bad things happen. If you don’t, you’ll never find the time for the life-changing big things.” (discovered here)
Blogging since 2006. This page was last updated in: June 2019